The EWC Cares Trophy, created by championship promoter Discovery Sports Events, will recognise the sustainable efforts of registered teams in all activities directly associated with their EWC participation.

This new initiative is part of the EWC Cares program, launched last year as a key element of the global corporate social responsibility roadmap developed by Discovery Sports Events and which received an Honourable Mention from motorcycle racing’s global governing body at the FIM Annual General Assembly last December.

By deploying a solid sustainability strategy across its portfolio of events, Discovery Sports Events is ensuring that each activity is managed with sustainability at its heart with a firm focus on controlling the environmental, social and economic impact of its actions.

How it works?

EWC Cares Trophy entrants will be required to submit their application one week prior to the event they contest.

Following each EWC round in which they take part, the measures carried out to deliver on their sustainability pledges will be examined. Steps taken by teams could include a social or environmental action and participants will be required to set these out in their application dossiers, which will serve as a roadmap of their sustainability commitment.

Each team’s endeavours will be assessed again by a jury at the end of the season with the winner formally invited to the 2023 FIM Awards in Liverpool, UK on 2 December.

A member of the FIM Sustainability Commission, a journalist and a representative of Discovery Sports Events will form the three-person jury.

Plenty of incentives

As well as making vital contributions to the EWC’s sustainability push, the EWC Cares Trophy winner will:

• ● Benefit from coverage of its sustainable actions on the official EWC platforms (social media, website, press release).
• ● Be provided with a video highlighting its sustainability achievements to use on its channels.
• ● Receive two invitations to the FIM Awards in Liverpool, UK on 2 December where the nominated recipient will be presented with the inaugural EWC Cares
• Trophy.
• ● Be informed if any sustainable actions taken by the winning team are considered for wider implementation during the 2024 EWC season.

Jean-Baptiste Ley, EWC Series Director at Discovery Sports, said: “Raising awareness of sustainability and being more committed in every aspect of what we do in the organisation of the EWC remain key priorities for Discovery Sports Events. But it’s essential we are not working alone, so we call on our teams to do everything possible to make sustainability an important target. We hope the EWC Cares Trophy will be an added incentive for them. And as it’s a perpetual award the challenge will be for the inaugural winner to win again.”